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[SUBJECT LINE:] Thanks for stopping by!<\/em><\/p>\n\n\n\nHi [Name],\u00a0<\/em><\/p>\n\n\n\nI wanted to thank you for taking the time to stop by the open house at [street address] on [day of the week]. It was great meeting you!\u00a0<\/em><\/p>\n\n\n\nHow did you feel about the property? I’d love to get your feedback.\u00a0<\/em><\/p>\n\n\n\nI remember you said you were particularly interested in [neighborhood] and there are several more great properties here that I can show you \u2014 including one [that has x special feature \/ that just came on the market \/ that has a lot of potential]. Please see the attached listing info.\u00a0<\/em><\/p>\n\n\n\nIt would be great to find out more about what you’re looking for. I know [neighborhood] very well and have been [an agent \/ a broker] in the area here for [x years] so you’re in great hands.\u00a0<\/em><\/p>\n\n\n\nGive me a call at [555-555-5555] and we can set up a time to meet and discuss!\u00a0<\/em><\/p>\n\n\n\nThanks again!\u00a0<\/em><\/p>\n\n\n\n[Agent Signature]\u00a0<\/em><\/p>\n\n\n<\/div>\n\n\nAs for sellers, make sure you create some templates for these kinds of leads. This follow-up email can be used after a first meeting: <\/p>\n\n\n\n
Seller Follow-Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] [Name], let’s chat about selling your home<\/em><\/p>\n\n\n\n[Name],\u00a0<\/em><\/p>\n\n\n\nThanks so much for taking time out of your day on [day of the week] to talk about the potentially selling your home! It was a pleasure meeting you and learning about [street address].\u00a0<\/em><\/p>\n\n\n\nJust to confirm, you’re looking at a timeline of [date range] to sell and thinking the property is currently worth about [$xxx,xxx]. Is that still correct?\u00a0<\/em><\/p>\n\n\n\nOur next steps will be for me to create a customized valuation report for [street address], send it over and for us to discuss. I’ll have my report to you by [date]. Is there a time next week we can schedule to discuss the findings?\u00a0<\/em><\/p>\n\n\n\nIn the meantime, I’ve got resources for current sellers on my website here [link] and my number is [555-555-5555] if you have any other questions.\u00a0<\/em><\/p>\n\n\n\nThanks again for your time!<\/em><\/p>\n\n\n\n[Agent Signature]<\/em><\/p>\n\n\n<\/div>\n\n\nUse this follow-up email template for sellers<\/strong> who are ready to find out what their home is worth: <\/p>\n\n\n\nValuation Follow-Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] Home value for [street address]<\/em><\/p>\n\n\n\nHi [Name],\u00a0<\/em><\/p>\n\n\n\nAre you still interested in finding out what your home is worth? I can provide you with a custom report on you home’s value if we can find a time where I can stop by to take a quick look at the property firsthand.\u00a0<\/em><\/p>\n\n\n\nLooking at my schedule, I have time available at [time and date], [time and date] and [time and date]. Do any of those work for you?\u00a0<\/em><\/p>\n\n\n\nMy number is [555-555-5555] if you have any other questions.\u00a0<\/em><\/p>\n\n\n\nThanks again!<\/em><\/p>\n\n\n\n[Agent Signature]<\/em><\/p>\n\n\n<\/div>\n\n\nWhen you’re ready to sign a contract with a new client, it saves a lot of time to have an email template ready to go. This one can be adapted for either a buyer’s agent agreement or a listing agreement: <\/p>\n\n\n\n
Real Estate Agreement Follow Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] Re: Next steps for your [home search \/ home sale]<\/em><\/p>\n\n\n\nHi [Name],<\/em><\/p>\n\n\n\nIt was a pleasure meeting you and [spouse’s name] on [day of the week]!\u00a0<\/em><\/p>\n\n\n\nI really appreciate how detailed [you \/ you both] were describing your real estate needs. It really helps me feel confident I can help [find you exactly the house \/ get you exactly the price] you’re looking for.\u00a0<\/em><\/p>\n\n\n\nPlease take a look at the [buyer’s agent agreement \/ listing agreement] I sent over on [date] and let me know what questions you have.\u00a0<\/em><\/p>\n\n\n\nOnce you’re ready to move forward, we can turn our attention to helping you [find your new home \/ prepare your home to list].\u00a0<\/em><\/p>\n\n\n\nI am proud to say that so far this year, we have already helped [x] families [find their dream home \/ sell their home for top dollar], so you can rest easy knowing you will be working with a great team of experts committed to meeting your [home buying \/ home selling] needs.\u00a0<\/em><\/p>\n\n\n\nOnce again, we’re so excited to be working with you and do let me know if you have questions.\u00a0<\/em><\/p>\n\n\n\nThanks so much!\u00a0<\/em><\/p>\n\n\n\n[Agent Signature]\u00a0<\/em><\/p>\n\n\n<\/div>\n\n\nIf you have a lead who stops responding to your messages, a handy email template makes it that much easier to follow up and try to get a home buying or selling conversation started: <\/p>\n\n\n\n
Unresponsive Lead Follow Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] Re: Your home [purchase \/ sale] in [area]\u00a0<\/em><\/p>\n\n\n\nHi [Name],\u00a0<\/em><\/p>\n\n\n\nI received your info [at the open house you attended at (x) address \/ with the home valuation request you submitted online \/ through a referral by (name)] regarding you wanting to [buy \/ sell] a property in [area]. Is that still the case?\u00a0<\/em><\/p>\n\n\n\nIf yes, it would be great to touch base about your needs on a quick call. I have time available at [time and date], [time and date] and [time and date]. Do any of those work for you?<\/em><\/p>\n\n\n\nThanks so much!<\/em><\/p>\n\n\n\n[Agent Signature]\u00a0<\/em><\/p>\n\n\n\nP.S. – If there’s been a mistake and you don’t need to [buy \/ sell] right now, just let me know. I can delete your data from my system so I don’t overload your inbox.\u00a0<\/em><\/p>\n\n\n<\/div>\n\n\nReferrals are a boon to real estate agents and always something you want to follow up on since a personal connection already exists. Here’s a template to engage your referring client in the process: <\/p>\n\n\n\n
Referral Follow Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] Re: [Referral’s name] home [purchase \/ sale]\u00a0<\/em><\/p>\n\n\n\nHi [Name],\u00a0<\/em><\/p>\n\n\n\nWas your [friend \/ relative] [friend’s name \/ relative’s name] still [looking for a new home \/ needing to sell their home]?\u00a0<\/em><\/p>\n\n\n\nIt was great helping you [find your home \/ sell your home], and I think now is a great time for [friend’s name \/ relative’s name] to [find what they’re looking for \/ get a great price for their home].\u00a0<\/em><\/p>\n\n\n\nI have [a list of great properties that just came on the market \/ a new report on the latest market trends] I can share with them. When would be a good time for a conference call for some casual introductions?\u00a0<\/em><\/p>\n\n\n\nThanks!<\/em><\/p>\n\n\n\n[Agent Signature]\u00a0<\/em><\/p>\n\n\n<\/div>\n\n\nFollowing up with home buyers after their sale is crucial and you’ll save lots of time using templates. The template below is great when you’re following up with clients celebrating one year in their new home, but it also easily adapts for any subsequent home anniversary: <\/p>\n\n\n\n
One Year Post-Sale Follow-Up Email <\/h3>\n\n\n\n
[SUBJECT LINE:] Happy Home Anniversary!\u00a0<\/em><\/p>\n\n\n\nDear [Name],\u00a0<\/em><\/p>\n\n\n\nCongratulations on [your first year] in your new home! I can’t believe it’s already been [a year]! Are you enjoying life at [street address]? I hope so. It was so great working with you!\u00a0<\/em><\/p>\n\n\n\nIf you know of any friends or family who are looking to buy or sell in [area], please feel free to give them my [number \/ email]. It’s always so rewarding to work with great folks.\u00a0<\/em><\/p>\n\n\n\nIf there’s anything else I can help with, please let me know.\u00a0<\/em><\/p>\n\n\n\nCongratulations again!\u00a0<\/em><\/p>\n\n\n\n[Agent Signature]\u00a0<\/em><\/p>\n\n\n<\/div>\n\n\nEven if it’s been years since you spoke to a client, it can be very beneficial to reconnect. <\/p>\n\n\n\n
Just think \u2014 maybe they’ve gotten another promotion, there’s another baby on the way or they’d just like to try a different neighborhood and it’s time to sell. <\/p>\n\n\n\n
Or it’s possible they’re thinking about pulling out some equity and need a valuation, or they have other friends in their circle who are getting ready to buy or sell this year. <\/p>\n\n\n\n
No matter the situation, by sending an email like this, you can become top of mind: <\/p>\n\n\n\n
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